RUNWELL SALES
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GTM Pipeline
How to use the GTM Agent
The GTM Agent automates lead discovery, scoring, enrichment, and outreach. Run commands via Claude Code with /gtm.
/gtm status
View pipeline summary: leads by route (Hot/Warm/Parked), state, recent runs, and pending outreach.
/gtm find
Discover new leads via Google Places for a given vertical + market. Applies Fit scoring and saves to the database.
/gtm enrich
Run enrichment on scored leads: tech stack scan, ads check, review NLP, social presence. Generates Intent scores.
/gtm outreach
Generate multi-touch email sequences for qualified leads. Approve drafts here, then mark touches as sent.
/gtm automate
Full pipeline in one command: discover, score, enrich, and generate outreach for a vertical + market.
/gtm strategy
Generate a GTM plan for a Runwell product: ICP definition, signals, channel mix, and messaging angles.
/gtm report
Generate a performance report (weekly or monthly) with pipeline metrics, conversion rates, and recommendations.
Discovered
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Scored
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Enriched
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Outreach Sent
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Converted
Scored Leads
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Outreach Sequences
Automation Runs
Market Intelligence
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User Management
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